Plus, they can see your name and face and can click on your profile to learn more about you. On the other hand, Message Ads are exchanged on a platform that your prospects are already using to converse and network professionally. And since they are unsolicited (not to mention usually part of a sequence), they tend to be more annoying. One of the biggest problems with sales prospecting emails is that they often arrive in your inbox from out of nowhere, with generic messaging that bears minimal relevance or value to the recipient.
For certain buyers, certain markets, and certain companies, this is definitely the case. We often get asked if LinkedIn InMail should or has replaced email as the most effective communication medium for B2B sales. According to LinkedIn, more than 1 in 2 prospects open a Message Ad-and that’s a huge statistic. They are highlighted and delivered in an uncluttered environment so your brand stands out. It drives stronger engagement compared to traditional emails: Message Ads are prioritized in the recipient’s inbox.Users can track campaign metrics such as sends, opens, open rate, clicks, clickthrough rate, cost per lead, and more. It lets you see the impact of your messages: LinkedIn Message Ads, like any other digital ad platform, offers analytics to keep track of ad performance.It delivers a targeted message with a single CTA: The straightforward, no-fuss layout allows you to communicate clearly and effectively with your prospects without worrying about character limits or broken email layouts.There are three main reasons why LinkedIn Message Ads work: It’s a great way to reach industry experts and generate new leads, making it an indispensable communication channel for B2B sellers. The service offers users a means to reach out to potential buyers outside their network and capitalize on opportunities. Message Ads allow users to send direct messages to your prospects to spark immediate action. One such tool is LinkedIn sponsored InMail, which has since been rebranded into LinkedIn Message Ads. It also helps that the platform provides plenty of tools to make your sales activities even easier. An active and helpful presence on LinkedIn can help you gain familiarity among B2B buyers, making it a goldmine whether you’re trying to expand your reach or generate new leads. What are LinkedIn Message Ads?Īs most professionals know, LinkedIn is one of the best places to connect with other people in your industry. You need to convey empathy, interest in collaboration, and a problem-solving mindset-and these characteristics can be reflected via LinkedIn and its message service, LinkedIn Message Ads (formerly known as Sponsored InMail). At its core, social selling is about building relationships and helping others.
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